Attract the audience you want.
Without starting from scratch.
About You
You have webinars, decks, blogs, customer stories, recordings, social posts and not enough time to squeeze more mileage out of them.
That's where I come in.
I help marketing leaders turn underused content into new blog posts, thought leadership campaigns, social clips, whitepapers and reports that actually get seen.
With 10+ years leading content marketing optimization strategies across SaaS, developer tools, cybersecurity, government, and journalism, I know how to sell the problem you solve on the platforms your audiences are already using.
Let’s make the most of what you’ve already built.
About Me
I've lived some lives:
Emmy-winning journalist in Top 20 markets.
A public relations specialist for a beloved state transportation department (you read that right).
Now I'm a content marketing machine that specializes in atomizing the resources you've already invested in.
I've successfully launched instagram campaigns for government, reddit posts for startups, youtube channels for cybersecurity, and built demand gen funnels for marketing and sales teams to both use to help prospects on their buying journey.
My career in a nutshell:
Work experience
SEO Strategist | Tailscale | SEO, Content Optimization |
Senior Director of Marketing | Gutsy | Content Marketing & SEO Strategist | AI, Cyber, Observability |
Senior Content Manager | F5 NGINX | Product Marketing GTM | F5 NGINX |
Communications Strategist | WA State Dept. of Transportation | Executive Producer | ABC News |
Senior Producer | ABC, CBS News | Fabulous | Always |
My education
Mass Communications | BS | University of Colorado |
Political Science | Minor | University of Colorado | University of Arizona |
Niches I market for
SaaS/Open Source Software | AI/LLM/NLP |
Cybersecurity | Tech Startups |
Process Intelligence | Government |
Formats I excel at
Blogs | Bylines |
Thought Leadership |
Social (YouTube, Linkedin, Reddit) |
Whitepapers |
Websites | SEO | SEM |