Drive Revenue from Content, Not Just Traffic
Who I work with
CMOs or Marketing VPs at growing tech companies
Founders doing too much of their own marketing
GTM leaders who know content matters, but don’t have internal bandwidth
You already create content, but it’s scattered, under-leveraged, and not driving the pipeline it should.
That’s where I come in.
What you get when you work with me:
SEO & demand content that improves organic discovery
Atomization frameworks for LinkedIn, blogs, webinars
Technical and leadership content that speaks to developer and buyer audiences
What I actually do
Most teams create content onc and let it die.
I specialize in content creation and atomization, which means:
Turning one piece of content into assets a cross platforms
Making sure every webinar, blog, or idea fuels:
SEO
LinkedIn authority
Email nurture
Sales enablement
Thought leadership
Instead of “more content,” you get more ROI from the content you already have.
My career in a nutshell:
Work experience
SEO Strategist | Tailscale | Organic Content & Comms, Voltage Park (now Lightning AI) |
Senior Director of Marketing | Gutsy | Content Marketing & SEO Strategist | AI, Cyber, Observability |
Senior Content Manager | F5 NGINX | Product Marketing GTM | F5 NGINX |
Communications Strategist | WA State Dept. of Transportation | Executive Producer | ABC News |
Senior Producer | ABC, CBS News | Fabulous | Always |
My education
Mass Communications | BS | University of Colorado |
Political Science | Minor | University of Colorado | University of Arizona |
Niches I market for
SaaS/Open Source Software | AI/LLM/NLP |
Cybersecurity | Tech Startups |
Process Intelligence | Government |
Formats I excel at
Blogs | Bylines |
Thought Leadership |
Social (YouTube, Linkedin, Reddit) |
Whitepapers |
Websites | SEO | SEM |