Attract your next customers.
Without starting from scratch.
About You
You have webinars, customer stories, recordings, social posts and blogs and need more mileage out of them.
That's where I come in.
I help marketing leaders turn underused content into engaging campaigns that fill pipelines with qualified prospects.
With 20+ years leading content marketing optimization strategies across SaaS, developer tools, cybersecurity, government, and journalism, I know how to sell the problem you solve on the platforms your audiences are using.
Let’s make the most of what you’re building.
About Me
I'm a content marketing machine that both:
Atomizes the resources you've already invested in
Writes the answers your next buyer is currently searching for
I can create the content you want your audiences to discover based on audience research, social listening, sales interactions and knowledge from your in-house experts.
I can turn older, underperforming content into new assets that bring in more organic traffic from the sources your prospects are using to answer their queries (reddit, LinkedIn, YouTube, Google, ChatGPT, etc.).
My career in a nutshell:
Work experience
SEO Strategist | Tailscale | SEO, Content Optimization |
Senior Director of Marketing | Gutsy | Content Marketing & SEO Strategist | AI, Cyber, Observability |
Senior Content Manager | F5 NGINX | Product Marketing GTM | F5 NGINX |
Communications Strategist | WA State Dept. of Transportation | Executive Producer | ABC News |
Senior Producer | ABC, CBS News | Fabulous | Always |
My education
Mass Communications | BS | University of Colorado |
Political Science | Minor | University of Colorado | University of Arizona |
Niches I market for
SaaS/Open Source Software | AI/LLM/NLP |
Cybersecurity | Tech Startups |
Process Intelligence | Government |
Formats I excel at
Blogs | Bylines |
Thought Leadership |
Social (YouTube, Linkedin, Reddit) |
Whitepapers |
Websites | SEO | SEM |