Build and place the content developer and technical buyers are trying to find.
I build the organic content and search programs that put developer-first and infrastructure companies in front of the people who evaluate them.
$9M+
First-touch organic pipeline
+5%
Improved citation rate in 1 month
+30
MQLs from single community post
The Problem: Technical buyers don't read marketing copy
Developers, security engineers, and platform teams skim, check the docs, ask a peer, and now they ask an AI assistant. Producing three blog posts a month can't reach them, writing to their exact problems in the spaces they're already searching can.
The Solution:
A 3-pronged approach
01 · AI Search Visibility Find out where you show up when buyers ask an AI, and build the program that changes it. Competitive benchmarking, citation gap analysis, and a measurement system your CEO can read in five minutes.
02 · Organic Content Engine SEO and editorial built for technical audiences. Keyword and question research, article briefs, published pieces, and the atomization system that turns one asset into a month of LinkedIn, YouTube, email, and sales enablement.
03 · Fractional Content Lead Strategy and execution, embedded with your team. I run the program, manage the freelancers and agencies, and report against pipeline.
Why me?
I produced network news before I did any of this. That job is a daily exercise in finding the story inside a pile of raw material and shipping it before the clock runs out, which turns out to be most of content marketing.
Then I did product marketing and technical content at F5 NGINX, at Fortune 500 scale. Then in-house for developer a security buyer audiences, building LLM attribution dashboards before anyone called it GEO or AEO.
Now I run organic and AI search programs for security and infrastructure companies. The combination is the point: I can write the piece a developer will finish, and I can show you what it did.
What I actually do
I specialize in data-driven content creation or optimization, distribution and tracking.
Instead of “more content,” you get more ROI from the content you already have.