Increase the number of meaningful conversations your team has with leads that will convert.
Set a budget - I will stick to it.
Set goals - we'll reach them.
Determine metrics - let's know we are successful.
02 — Creative process
My philosophy is to stand out in a meaningful way that is true to your solution and the problem it solves.
No gimmicks, just genuine interest from the people you want to be talking to.
BlackHat USA: I designed the 20x20 exhibit, experience and messaging that helped a cybersecurity startup specializing in process mining collect leads from prospects that engaged in conversations and open demos - no giveaways or gimmicks required.
