Repositioning | Solution Marketing

Project Overview

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01 — Project details

Our aim was to improve lead quality by shifting position from a governance solution to a vulnerability management solution with a process intelligence layer.

This required completely new messaging, positioning, web copy, datasheets and social outreach.

02 — Creative process

My philosophy was to label the problems vulnerability management teams encounter then explain how our solution solves it best with the added layer of process intelligence no one else was offering.

By marketing the problem we attracted the right audience for our solution.